Insplanet

Brief:

Building top-of- mind and a stronger relationship, to increase the lifetime value of a customer. Setting up a target and retargeting plan for the right audience.

Work:

We worked in team and divided our responsibilities and work. Mainly I worked with research and creating personas to see whom to target. With Google Analytics we were able to get insights and se our client demographic. With my findings I created a couple of personas and we did costumer journeys to see whats relevant fot them and at which moment they are likely to convert. I also looked in to Adwords and used the research I had done to set up an Adwords campaign.wokshop

Experiences:

Biggest learnings from this project was understand and how to use Google Adwords, Facebook ads and setting up an email marketing campaign. This was one of the first projects where I got to work and think as a UX designer/researcher and focusing more on the individuals we were targeting.

Skills:

Adwords, Strategic Planning, Email Marketing, Research and building Personas

Due to a non-disclosure agreement, unfortunately details can’t be shared. Contact me if you want to know more about the project or the outcome.