COTY

This was what Hyper island call a “cross-program-project” where we team up with students from different programs and get’s a brief. We got to work with COTY which is the owner of Wella.

Brief:

The goal here was “How do we bring millennials to do more hairdressing services”?

Work:

We got 72h to come up with an idea and present to the client. This was intense 3 days, as you can imagine.

I worked with researching for what competitors had done, ideating and building fictive personas on who to target, providing a positive vibe to the team and also putting the final presentation-movie together.

Experiences:

My learnings from this project was that with good structured guidelines and a good team motivation we were able to present a final product that we and our client were happy with and also that you can accomplish a lot in very little time.

Skills:

Ideating, Teamwork, Final cut

Due to a non-disclosure agreement, unfortunately details can’t be shared. Contact me if you want to know more about the project or the outcome.