This was what Hyper island call a “cross-program-project” where we team up with students from different programs and get’s a brief. We got to work with COTY which is the owner of Wella.


The goal here was “How do we bring millennials to do more hairdressing services”?


We got 72h to come up with an idea and present to the client. This was intense 3 days, as you can imagine.

I worked with researching for what competitors had done, ideating and building fictive personas on who to target, providing a positive vibe to the team and also putting the final presentation-movie together.


My learnings from this project was that with good structured guidelines and a good team motivation we were able to present a final product that we and our client were happy with and also that you can accomplish a lot in very little time.


Ideating, Teamwork, Final cut

Due to a non-disclosure agreement, unfortunately details can’t be shared. Contact me if you want to know more about the project or the outcome.