At the beginning of 2018, I joined the agency Comprend in Stockholm as a UX designer intern. Comprend is a full-service agency that together with 13 sister agencies constitutes H & H Group. Comprend consists of approx 80 employees based in Stockholm and London.


I was involved in different projects where one consisted of creating a new product site with a new product segment for one of our clients. In this project, we had a close collaboration with one of our sister agencies that were responsible for the content, while we at Comprend focused on interaction, design, and placement of different elements.


At first, workshops were held together with the client to discuss and understand our client’s needs and what they wanted out of the site.  An impact map was made, which gave us the advantage to understand our client’s users and who they were. 4 different audiences were identified and what they wanted to get out of the site.

We had:

  1. The influencer (information, news, interest in technology)
  2. The decision maker (business cases, infographic, visuals)
  3. The executor (inspiration-professional-infographic)
  4. The general explorer (high interest in future technology and investments)

Now we knew our users and what their needs were when visiting the site. Still I wanted deeper understanding and knowledge regarding the specific field I was supposed to design for, so I did some research and looked into:

  • What role our client had within this segment?
  • What was there offering, compared to others?
  • What was our client’s USP?
  • How big were they within this field?
  • What did the media write in regard to this field?

After gaining a deeper understanding. I and my UX colleague started having small workshops, starting to design and make decisions for each page of the site.

  • What should be presented on each page?
  • In what order it should be presented?
  • Which of the different target audiences would each page be most valuable to?

We made a lot of sketching and drawing together first on the whiteboard that later became paper wireframes. Between our workshop meetings, I displayed my wireframes for different colleges and stakeholders to gain feedback and made changes if needed.

Early wireframes drawn on a whiteboard presenting the 4 different audiences.

After this, we felt satisfied the wireframes got created in Sketch and were made clickable in InVison where they were presented to our sister agency and client. Since we were spread across Sweden in different locations. Invision became an excellent tool to present our work and quickly gather feedback to make changes and improvements to our Sketch files.

This site was later released and is active: